The answer is: almost anyone. Why "almost"? Because only individuals who are underage (unless with parental/legal guardian consent) or those with limited legal capacity (e.g., legally incapacitated individuals) cannot publish a book.

It might seem that selling a book is the simplest thing. However, you may encounter many questions and opportunities here as well. To decide where, how, and through which channels to sell your book, it is worth knowing what the market offers today.

Simply put, book marketing involves reaching as many readers as possible. How can you do this? What actions should you take to increase your reach and expand your potential audience?