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It is the purchase of a product before it hits the market and becomes available. It is essentially a reservation of the product. The customer ensures that the product will not be out of stock for them. In a pre-order, it may even happen that the product is not fully ready yet. What does it mean that it is not 'fully ready'? It does not mean that you have an idea and start selling it. Your product must already be at some stage of advancement and work, not just at the very beginning (or worse: you have nothing yet). In the rest of the article, you will learn about the benefits of pre-ordering for readers and the author, and what to consider when starting work on your publication—specifically, the sales page. Additionally, you will learn why the promotional period should not exceed two months.

Once you have chosen your target audience, made a plan for the book, selected the vocabulary, prepared the graphics, and written the text—in other words, prepared your work—the next step is to publish your book. This seemingly simple action consists of several smaller but equally important steps.